Wine Labels : Mouton Rothschild Wine Labels Poster

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I had Sunday morning Dim Sum at Shaw Centre's Kam Boat Restaurant and found that they have a very nice poster of the Mouton Rothschild Wine Labels hanging on the wall. Mouton Rothschild has a different artist to design their labels for every vintage. I could not resist and took a picture of it. I would love to have something like this hanging in my study room wall.

BTW the Dim Sum was also very good, try their own creation, salted egg custard and black sesame pao. Delicious!

Here's a little more background.

With the Liberation of France, to celebrate the return of the peace and to mark a new beginning, Baron Philippe conceived the idea of dedicating the vintage of 1945, one of the greatest of the century, to 'Année de la Victoire, the year of the Victory. He commissioned the young painter Philippe Jullian to produce a graphic design based on the "V" sign made famous by Winston Churchill during the war.

That exception became the rule, and from 1946 on a contemporary artist was commissioned every year to create an original work to illustrate the label. The relationship between the artists and the owners of Mouton has always been based on friendship and trust. But also on mutual independence. Every artist is at liberty, following his own inspiration, to interpret the themes of the vine, the pleasure of drinking or the symbol of the Ram.

Mouton is equally at liberty to reject a work if they consider it is not what they want or if it fails to fit the specific limitations of the label. The artists are paid no money for their work, but given instead a certain number of cases of wine of two different years, obviously including the year they provided the label.Since Baron Philipe's death in 1988, Philippine, the Baron's only daughter, has become wholly involved in Mouton and the family firm. It has become her responsibilty to choose the painter to illustrate the Mouton Rothschild label.