Wine for Dragons

Singapore Wine Blog... Wine Reviews and Tastings... Review of Wine bars and Wine accessories...

Monday, October 24, 2005

What kind of wine drinker are you? Wine Demographics

Got this off the web, looked so interesting that I had to share with everyone...
What kind of wine drinker are U ?

Enthusiasts are consumers who are passionate about the entire wine experience from researching what they buy to sharing their discoveries with friends and family.

Image Seekers feel sophisticated on one hand and adventurous and trendy on the other hand – they are just as likely to choose wine with sophisticated labels as wine with fun, image-driven labels.

Savvy Shoppers seek great wines at a great value; they enjoy drinking and shopping for wine and believe that good wines need not cost a lot of money.

Traditionalists want to feel that their wine is made by a well-known winery that’s been around for a long time.

Satisfied Sippers look for a sensible choice they can feel comfortable serving to friends and family .

Overwhelmed consumers, who make up the largest group, 23 percent, find shopping for wine complex and worry about making a mistake. Good shelf descriptions and retail and wait staff recommendations play a key role in their purchase decisions.

I think personally I'm considered an Enthusiast...this wineblog must be the testimony to this labelling :)


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